Content that gets found in search and quoted by AI
Articles written on a hunch rarely get found. This workflow starts from what your buyers search and ask, writes with AI for speed and people for accuracy, structures every page so search engines and AI assistants can read it, and counts what turns into enquiries.
- Kind
- Workflow
- Service
- SEO
- Tools
- 5 connected
- Lands in
- Search and AI answers
Articles go out, and nobody finds them.
The problem. Topics are picked on a hunch, the articles answer questions nobody is asking, and the traffic never comes. Meanwhile AI assistants answer your buyers' questions without mentioning you.
The solution. We plan from what your buyers actually search and ask, brief every piece properly, draft with AI and finish with a writer who adds the experience and checks every fact. Each page is built so search engines and AI assistants can read it, and we measure what gets found, quoted and turns into enquiries.
What we used
Demand in, people in the middle, enquiries counted at the end.
- AhrefsShows what your buyers search for, how hard it is to rank and where competitors are missing.
- ClaudeWrites the brief and the first draft. A writer adds the experience and checks every fact.
- SanityPublishes the page with clear structure, author and date, so machines can read it as well as people.
- Search ConsoleShows the searches each page appears for and how often it's clicked.
- PostHogCounts the enquiries that started on each page, where cookies are accepted.
How one topic becomes enquiries
Follow one topic from research to results.
- 01Ahrefs
Find what buyers ask
The questions behind the search, how hard it is to rank, and the gap the competitors leave.
DifficultyGap - 02Claude
Brief it properly
The brief sets the questions to answer, the sources to use and the shape of the page. A writer checks it before a word is drafted.
Brief - 03Claude
Draft, then make it ours
AI writes a first draft. A writer adds real examples and experience, and checks every fact.
Draft - 04Sanity
Publish it for people and machines
Clear headings, a question-and-answer section, the author and the date, all marked up so search engines and AI assistants can read them.
Marked up - 05Search ConsoleAhrefs
Measure what's found
Where it ranks, how often it's clicked, and whether AI assistants mention you when asked.
RankingAI mentions - 06PostHogCRM
Count the enquiries
Enquiries that started on the page are counted in the CRM, so content is judged on business, not visits.
Enquiries
Planned maintenance contracts
From search research
- Searches
- About 300 a month, UK
- Difficulty
- Low
- Gap
- No page answers cost
- Brief
- 7 questions, 4 sources
- Draft
- Edited and checked
- Marked up
- Article, questions
- Ranking
- Page one, rising
- AI mentions
- Checked monthly
- Enquiries
- Counted each month
Found in search, readable by AI, and judged on the enquiries it brings.
Why it matters
Published research behind the workflow, not results from one project. Each figure is numbered to its source below.
61%
of B2B buyers prefer a buying experience with no sales rep ¹
94%
of B2B buying groups rank their shortlist before they speak to a seller ²